Hansy Vordermeer is the Austrian answer to Taylor Swift.

The god-like schlager star casts a spell over his fans - especially the passionate drinker Ferdi. Ferdi decides to radically change his lifestyle in order to get even closer to his idol, who promotes a healthy and ‘eternal’ life.

But his transformation from a binge-drinking chain smoker to a vitamin junkie is met with a lack of understanding from his family.

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Ferdi ‘’duels‘’ in western style with addiction experiences, lie constructs, family expectations and a constant stream of advertising.

In his search for a better self, he increasingly moves away from his personal vision of happiness. The central question remains: Do I even want to change? And if so, is that even possible?